Autocritica.ro.<\/a><\/p>\n\n\n\n\u2022 \u201eAm observat c\u0103 ritmul cu care produc\u0103torii din China vin \u00een Europa depinde foarte mult de fiecare \u021bar\u0103 \u00een parte. Am observat c\u0103 pe pie\u021bele \u00een care exist\u0103 produc\u0103tori locali, ritmul nu e unul ridicat. O s\u0103 dau ca exemplu Germania, unde produc\u0103torii chinezi au acum 3% din pia\u021b\u0103. Fran\u021ba e oarecum la fel \u0219i cred c\u0103 asta se \u00eent\u00e2mpl\u0103 datorit\u0103 m\u0103rcilor germane \u0219i franceze care se pot ap\u0103ra pe pie\u021bele locale. Totu\u0219i, am observat clar o cre\u0219tere major\u0103 \u00een Marea Britanie. \u00cen Spania \u0219i Italia \u00eencep s\u0103 creasc\u0103, iar \u00een Rom\u00e2nia vedem c\u0103 au ajuns la 10%. Pe scurt, da, vedem c\u0103 aceste m\u0103rci vin, \u00eens\u0103 viteza cu care se impun difer\u0103 de la pia\u021b\u0103 la pia\u021b\u0103, deci nu putem avea o strategie general\u0103 pe care s-o punem \u00een aplicare.\u201d<\/p>\n\n\n\n
\u2022 \u201eAm observat c\u0103 vin cu multe m\u0103rci, dar ce e interesant e faptul c\u0103 \u00eentotdeauna a existat impresia c\u0103 produc\u0103torii din China vin cu electrice. Iar la nivel global nu e a\u0219a. Vin cu electrice, dar vin \u0219i cu un alte tipuri de sisteme de propulsie: full-hybrid, plug-in hybrid \u0219i chiar \u0219i doar cu motoare termice. Iar la nivel general sunt capabili s\u0103 adopte solu\u021bii punctuale, specifice fiec\u0103rei pie\u021be \u00een parte. Ce putem face noi este s\u0103 ne adapt\u0103m ca s\u0103 revenim la un nivel rezonabil de competitivitate. Da, lucr\u0103m interns pentru a dezvolta ma\u0219inile noastre cu aceea\u0219i vitez\u0103 cu care o fac m\u0103rcile din China. Avem deja un prim exemplu (n.r. Renault Twingo) dar vom continua s\u0103 o facem.\u201d<\/p>\n\n\n\n
\u2022 \u201eNu vom r\u0103m\u00e2ne pasivi, ne vom adapta. \u00cenv\u0103\u021b\u0103m direct de la ei – de ani buni avem colabor\u0103ri \u00een China – \u0219i \u00eenv\u0103\u021b\u0103m cum fac, \u00eenv\u0103\u021b\u0103m despre ecosistemul pe care \u00eel au cu furnizorii \u0219i cum scad costurile la viteza cu care dezvolt\u0103. Vom continua adaptarea \u0219i pe partea de produc\u021bie. \u00cencerc\u0103m s\u0103 venim cu metode care s\u0103 creasc\u0103 ritmul produc\u021biei, s\u0103 optimiz\u0103m, s\u0103 digitaliz\u0103m \u0219i mai apoi s\u0103 ob\u021binem un cost mai mic.\u201d<\/p>\n\n\n\n
\u2022 \u201e\u00cen ceea ce prive\u0219te v\u00e2nz\u0103rile, sunt multe lucruri pe care m\u0103rcile din China nu le au, iar noi trebuie s\u0103 ne ax\u0103m pe aceste puncte forte. \u00cen primul r\u00e2nd, \u00een Europa, avem o istorie. Vedem cum constructorii din China cheltuie o mul\u021bime de bani \u00eencerc\u00e2nd s\u0103 creasc\u0103 popularitatea m\u0103rcilor cu care vin. Iar noi \u0219tim c\u00e2t de mult cost\u0103 s\u0103 cre\u0219ti o marc\u0103 de la zero, s\u0103-i cre\u0219ti notorietatea. Ai nevoie de mult timp. Ei investesc o mul\u021bime de bani, doar c\u0103 noi am f\u0103cut asta \u00een ani, iar \u00een mintea clien\u021bilor, m\u0103rcile noastre sunt cunoscute mult mai bine dec\u00e2t cele din China, chiar dac\u0103 cele din urm\u0103 au \u00eenceput s\u0103 devin\u0103 ceva mai puternice. Pentru modele e fix acela\u0219i lucru.\u201d<\/p>\n\n\n\n
\u2022 \u201e\u00cen al doilea r\u00e2nd, avem dealerii, despre care credem c\u0103 reprezint\u0103 un punct cheie. Avem r\u0103sp\u00e2ndirea larg\u0103 a lor \u0219i cred c\u0103 \u00een multe \u021b\u0103ri din Europa, oamenii nu vor cump\u0103ra ma\u0219ini doar pe internet \u0219i vor a\u0219tepta acas\u0103 s\u0103 le fie livrate f\u0103r\u0103 s\u0103 aib\u0103 contact cu cineva \u00eenainte de achizi\u021bie. \u00cen Europa exist\u0103 un sistem de tipul \u201ecaut ma\u0219ina pe internet \u0219i merg s-o v\u0103d la dealer\u201d. Cunosc dealerul, e cel din ora\u0219ul meu, din regiunea mea \u0219i merg la el. Iar noi am dezvoltat o re\u021bea extins\u0103 cu ajutorul dealerilor. [\u2026] Avem experien\u021b\u0103 \u00een colaborarea cu dealerii \u0219i cred c\u0103 ei au deja \u00eencredere \u00een strategia noastr\u0103 \u0219i \u00een capacitatea noastr\u0103 de a-i include cu valoare \u00een ecosistem. Deci cred c\u0103 acesta este un alt punct forte.\u201d<\/p>\n\n\n\n
\u2022 \u201eApoi, ar fi baza de clien\u021bi, deci trebuie s\u0103 ne ax\u0103m pe ac\u021biuni de fidelizare. Credem c\u0103 solu\u021biile de finan\u021bare devin un element important pentru men\u021binerea actualilor clien\u021bi \u0219i lucr\u0103m intens s\u0103 ne \u021binem aproape clien\u021bii pe care i-am adunat de-a lungul timpului. Nu ne dorim s\u0103 \u00eei pierdem. Trebuie s\u0103 ne concentr\u0103m mult pe partea de loialitate, s\u0103 ne asigur\u0103m c\u0103 nu vom cheltui mai mult ca s\u0103 c\u00e2\u0219tig\u0103m al\u021bii noi \u0219i c\u0103 facem tot ce trebuie pentru a-i \u021bine pe cei existen\u021bi.\u201d<\/p>\n\n\n\n
\u2022 \u201eCa o concluzie, a\u0219 spune c\u0103 indiferent de teama sau de ce se \u00eent\u00e2mpl\u0103 odat\u0103 cu venirea m\u0103rcilor din China, noi deja am experimentat sosirea unor m\u0103rci noi de-a lungul anilor. Consider\u0103m c\u0103 e un element bun s\u0103 ai concuren\u021b\u0103, ne for\u021beaz\u0103 s\u0103 vedem adev\u0103rul, s\u0103 vedem unde mai avem de lucrat \u0219i s\u0103 for\u021b\u0103m s\u0103 prindem din urm\u0103.\u201d<\/p>\n","protected":false},"author":4,"featured_media":277856,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-277854","live-news","type-live-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n
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