{"id":136270,"date":"2025-02-28T09:33:36","date_gmt":"2025-02-28T06:33:36","guid":{"rendered":"https:\/\/www.autocritica.ro\/?post_type=live-news&p=136270"},"modified":"2025-02-28T09:33:37","modified_gmt":"2025-02-28T06:33:37","slug":"bmw-digital-service-only-proiect-pilot-pentru-un-service-complet-digitalizat","status":"publish","type":"live-news","link":"https:\/\/www.autocritica.ro\/en\/live-news\/bmw-digital-service-only-proiect-pilot-pentru-un-service-complet-digitalizat\/","title":{"rendered":"BMW Digital Service Only: proiect pilot pentru un service complet digitalizat"},"content":{"rendered":"\n

 \u2022 BMW Rom\u00e2nia \u0219i BMW Auto Cob\u0103lcescu au lansat BMW Digital Service Only, primul service cu interfa\u021b\u0103 complet digitalizat\u0103 din re\u021beaua global\u0103 BMW. <\/p>\n\n\n\n

 \u2022 Solu\u021biile digitale individuale din cadrul acestui serviciu erau deja disponibile \u00een re\u021beaua de service BMW, \u00eens\u0103 noul proiect dezvoltat de BMW Auto Cob\u0103lcescu le folose\u0219te ca baz\u0103 exclusiv\u0103 de interac\u021biune cu clien\u021bii \u0219i poate fi extins cu u\u0219urin\u021b\u0103 \u00een orice alt\u0103 \u021bar\u0103 \u00een care activeaz\u0103 Grupul BMW. <\/p>\n\n\n\n

 \u2022 Primul BMW Digital Service Only a fost inaugurat \u00een faz\u0103 de testare pe Strada Valea Oltului 15 din vestul Bucure\u0219tiului, acolo unde centrul de primire \u0219i parcare deja existent a fost optimizat pentru un mediu de lucru complet digital. <\/p>\n\n\n\n

 \u2022 Serviciul poate fi utilizat pentru realizarea unor opera\u021biuni tehnice minore care pot fi rezolvate de mecanici \u00een aceea\u0219i zi, \u00een timp ce opera\u021biunile tehnice complexe care necesit\u0103 o perioad\u0103 mai lung\u0103 vor fi remediate \u00een continuare prin metoda clasic\u0103, offline. Pentru moment, serviciul nu se adreseaz\u0103 proprietarilor de ma\u0219ini electrice. <\/p>\n\n\n\n

 \u2022 Pentru client, procesul de utilizare a serviciului Digital Service Only este simplu: acesta face o programare \u00een aplica\u021bia MyBMW \u0219i selecteaz\u0103 una dintre opera\u021biunile tehnice de care are nevoie, iar apoi pred\u0103 ma\u0219ina la service oric\u00e2nd, la orice or\u0103 \u0219i \u00een orice zi a s\u0103pt\u0103m\u00e2nii, \u00eentruc\u00e2t las\u0103 cheia \u00eentr-un seif automatizat. <\/p>\n\n\n\n

 \u2022 Ulterior, ma\u0219ina este preluat\u0103 de un mecanic de service care transmite clientului clipuri video cu opera\u021biunile tehnice necesare prin intermediul serviciului Smart Video Communication. Clientul prime\u0219te un deviz digital pentru opera\u021biunile tehnice, confirm\u0103 lucr\u0103rile pe care le dore\u0219te \u0219i, dup\u0103 realizarea acestora, pl\u0103te\u0219te online prin intermediul serviciului BMW Pay integrat \u00een aplica\u021bia MyBMW. <\/p>\n\n\n\n

 \u2022 Dup\u0103 ce prime\u0219te confirmarea pl\u0103\u021bii din partea clientului, mecanicul las\u0103 cheia \u00een acela\u0219i seif automatizat de unde a preluat-o, iar clientul este informat c\u0103 poate veni oric\u00e2nd s\u0103 preia ma\u0219ina pe baza unui cod de acces la seif primit pe telefon. <\/p>\n\n\n\n

 \u2022 Proiectul BMW Digital Service Only de pe Valea Oltului 15 include un service de mecanic\u0103 de 400 de metri p\u0103tra\u021bi, o magazie de piese de 150 de metri p\u0103tra\u021bi \u0219i o curte de 800 de metri p\u0103tra\u021bi cu 20 de locuri de parcare pentru primirea \u0219i predarea ma\u0219inilor \u00een service. Service-ul propriu-zis include 4 rampe de lucru, stand de fr\u00e2ne, ramp\u0103 pentru geometria ro\u021bilor, banc de repara\u021bii pentru motoare, echipamente tehnice pentru dejantat \u0219i echilibrat ro\u021bi, pres\u0103 hidraulic\u0103 \u0219i echipamente de diagnoz\u0103. <\/p>\n\n\n\n

 \u2022 Obiectivul este ca proiectul s\u0103 aib\u0103 aproximativ 2.000 de clien\u021bi \u00een primul an, iar planurile prev\u0103d extinderea capacit\u0103\u021bii de service \u00eencep\u00e2nd din 2026. <\/p>\n\n\n\n

 \u2022 Reprezentan\u021bii BMW afirm\u0103 c\u0103 la nivelul re\u021belei de service na\u021bionale se realizeaz\u0103 deja \u00een medie \u00een fiecare zi 65 de progr\u0103m\u0103ri online, se trimit 150 de mesaje prin Smart Video Communicaiton, se realizeaz\u0103 20 de pl\u0103\u021bi prin BMW Pay \u0219i 70 de pred\u0103ri \u0219i primiri de ma\u0219ini prin seiful automatizat. <\/p>\n\n\n\n

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